This is my list of favorite non-fiction books. They make the list if I found them to be BOTH useful or educational AND entertaining. I'll be honest, I don't read a whole lot of non-fiction books, so the list is a little short, but here it is.
POP! by Sam Horn- This book is ll about how to come up with POP! out, get-your-attention titles, taglines, and marketing slogans. It's incredibly useful and helpful in addition to being a great read with lots of humorous and intriguing examples.
Me Inc. by Scott W. Ventrella- All about running your own life based on principles of successful businesses. It's interesting and insightful, and draws amazing parallels showing that truths remains constant through all venues it is applied to.
How to Write Science Fiction & Fantasy by Orson Scott Card - Since I primarily write speculative fiction, this was a great resource, though it is useful for tips on good story telling and writing in general. It is written in an interesting and engaging manner that makes it an enjoyable read.
Three Weeks With My Brother by Nicolas Sparks and Micah Sparks - This is the autobiography of Nicolas Sparks (one of my favorite authors). I love reading the story of how other authors "came to be", if you will.
The Survivors Club by Ben Sherwood - This book looks at true life stories of people who have survived unthinkable circumstances in an effort to quantify what makes some people better at surviving than others, and how you can be a better survivor.
The E-Myth Revised by Michael E. Gerber - This is a great book about the problems most entrepreneurs and new businesses suffer from, and what to do about them. Being an entrepreneur, reading this book was like talking to someone who knew all my biggest business secrets.
The Other Side of Heaven by John H. Groberg - This is the exciting, humorous, and poignant tale of a Mormon missionary sent to Tonga and the adversity he faces, things he learns, and ways his life is changed as he helps others. Disney made a pretty good movie of this about ten years ago, but, of course, the book is better.
The Four-Hour Work Week by Timothy Ferriss - This is a great book for anyone thinking about becoming an entrepreneur, but terrible for anyone trying to fight the independence urge.